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Small Business

Small Business

Main street operations: getting found, getting paid, and the unglamorous machinery that keeps a small company running.

Latest from this desk

Latest wire

Small business coverage tends to split into two unhelpful genres: motivational content that tells owners to believe in themselves, and enterprise advice scaled down badly for companies that do not have the functions it assumes.

This desk tries for a third thing. Owner-operated businesses have specific structural constraints — the owner is the bottleneck, capital is personal, and there is no department to delegate to — and useful advice starts by acknowledging them.

What we cover

Getting found. Local search, directories, entity consistency and the machine- readable publishing that increasingly determines whether a business appears in an answer at all.

Getting paid. Pricing, deposits, payment terms and the cash conversion cycle, which kills more small businesses than competition does.

Distribution. Including channels that measure badly and are therefore undervalued — community networks, referral, trade relationships.

Technology that earns its place. And, more often, technology that does not. Most small businesses are better served by doing three things properly than by adopting nine tools.

We try to write things an owner could act on this week without hiring anyone.

Standing beats

  • Local search and entity consistency
  • Pricing and cash conversion
  • Community and referral distribution
  • Practical automation
  • Marketing in regulated categories

Structural constraints

  • The owner is the bottleneck
  • Capital is personal
  • No department to delegate to
3
things done properly beat nine tools
4
first-party case studies published
0
motivational content
2
ad placements per page, capped

Our reporting

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