Small business coverage tends to split into two unhelpful genres: motivational content that
tells owners to believe in themselves, and enterprise advice scaled down badly for companies that
do not have the functions it assumes.
This desk tries for a third thing. Owner-operated businesses have specific structural
constraints — the owner is the bottleneck, capital is personal, and there is no department to
delegate to — and useful advice starts by acknowledging them.
What we cover
Getting found. Local search, directories, entity consistency and the machine-
readable publishing that increasingly determines whether a business appears in an answer at all.
Getting paid. Pricing, deposits, payment terms and the cash conversion cycle,
which kills more small businesses than competition does.
Distribution. Including channels that measure badly and are therefore
undervalued — community networks, referral, trade relationships.
Technology that earns its place. And, more often, technology that does not. Most
small businesses are better served by doing three things properly than by adopting nine tools.
We try to write things an owner could act on this week without hiring anyone.