Business spotlight
A clearly labeled profile of your company, written around the facts that customers and answer engines look for: what you do, where, for whom, since when, and why it is credible.
What a spotlight is
A spotlight is a paid profile of a single business, published on its own page, labeled “Business Spotlight” at the top. It is not disguised as news. It is a well-made, fact-dense page about your company that you can share with customers and that search engines and AI systems can read cleanly.
What it includes
- A profile of 800 to 1,200 words built from an interview with you
- Your service area, specialties, credentials and history stated as checkable facts
- Organization or LocalBusiness markup that matches your Google Business Profile
- Photos you supply, optimized for fast loading
- Links to your site and profiles, with the attributes expected for paid placements
- A permanent URL and inclusion on the relevant desk
Who it suits
Local and specialist businesses that have little independent coverage online. For many small companies, the only dated, third-party-published page about them is a directory listing. A spotlight gives customers, and the machines that answer their questions, something better to read.
How it works
- Request a spotlight with the form.
- We schedule a 20-minute interview.
- You review a draft for factual accuracy.
- We publish and send you the link.
Frequently asked
Is a business spotlight the same as a news article?
No. It is a paid profile, labeled as a Business Spotlight. News coverage is decided by the desk and cannot be bought.
Can a spotlight help my business appear in AI answers?
It can help by adding a consistent, dated, third-party-published source of facts about your business. No placement can guarantee inclusion in AI answers.