Cross-border retail has grown faster than the infrastructure serving it, and the gap shows up in
the same three places every time: payments, duties and returns.
Selling into another country is trivially easy at the storefront layer and persistently hard
everywhere behind it. A checkout that accepts a foreign card is a solved problem. A landed cost
calculation that is right at the point of purchase, a customs declaration that does not strand a
parcel, and a returns path that does not cost more than the item — those remain unevenly
solved, and the businesses that solve them acquire a real and durable advantage.
What we cover
Marketplace economics. Take rates, the cost of platform dependency, and the
recurring question of whether to build a direct channel or accept the marketplace's terms.
Payments and settlement. Local payment method coverage, currency handling, and
the reconciliation overhead that arrives with each new market.
Logistics and duties. Where thresholds sit, where they are changing, and what
that does to unit economics at the low end.
Discovery and storefront design. Including the spatial and immersive approaches
covered on our Immersive desk, which are an attempt at a problem the
product grid has never solved well.